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1.0

Work

Since 2014, Norin has worked with a wide range of organisations from cultural institutions and independent studios to emerging ventures and global platforms. Across disciplines, we build identity systems, digital frameworks, and editorial tools designed to endure.

1.0

Work

Since 2014, Norin has worked with a wide range of organisations from cultural institutions and independent studios to emerging ventures and global platforms. Across disciplines, we build identity systems, digital frameworks, and editorial tools designed to endure.

1.1

Selected Work

Decorex Africa & 100% Design Africa

2025

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

Always Welcome

2020

View project

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.

1.1

Selected Work

Decorex Africa & 100% Design Africa

2025

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

View project

Always Welcome

2020

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.

View project

1.1

Selected Work

Decorex Africa & 100% Design Africa

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

Always Welcome

View project

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.