0.0

Beheld Archive

Since 2018, Beheld has worked across exhibitions, publications, institutions, platforms and public programs - from independent studios and cultural foundations to continental design fairs and international biennales. Across every project, we shape the thinking, tell the story and build the conditions for culture to be experienced, remembered and shared.

0.0

Beheld Archive

Since 2018, Beheld has worked across exhibitions, publications, institutions, platforms and public programs - from independent studios and cultural foundations to continental design fairs and international biennales. Across every project, we shape the thinking, tell the story and build the conditions for culture to be experienced, remembered and shared.

1.1

Selected Work

Decorex & 100% Design Africa

2025

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Africa's largest design and decor platform, reimagined. As joint Executive Creative Directors of Decorex Africa and 100% Design Africa, Beheld has spent two editions reshaping the show into something genuinely continental - introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, and building a Future Talks programme that brought some of the world's most important design voices to an African stage. For the first time, the show named Designers of the Year from the continent itself: Reform Studio from Cairo, and Charles O Job from Nigeria. A small but significant marker of how far the frame of reference has shifted.

Roger Ballen Centre

2026

View project

  • A person runs inside a dimly lit, textured cave with sandy ground and large rock formations. The atmosphere is adventurous and mysterious.
  • Three people running in motion blur; one wears an orange jacket, others in blue. They convey speed and focus against a blurred forest background.
  • A person in a gray jacket zips up, standing confidently in a dense forest. Tall trees surround them, creating a serene and adventurous mood.
  • A person stands confidently on moss-covered rocks in a dimly lit cave, touching the rocky ceiling, conveying a sense of adventure and exploration.
  • Three people jog energetically through a lush, green forest. One wears orange, another in a gray jacket, and the last in black, conveying determination and focus.
  • Rocky cliffside covered in moss and surrounded by sparse trees, with a textured stone formation in the foreground under overcast skies. Earthy tones.
  • Blurred motion image of a person running in a forest, wearing a brown shirt and shorts. The dynamic scene conveys energy and speed.
  • A person in motion, wearing a brown shirt and white shorts, jogs through a blurred forest path. The scene conveys speed and energy.

Institution Building

For the Roger Ballen Centre for Photography, we helped bring a brand-new cultural institution to life from the ground up. Our role included consulting on the centre’s positioning, brand identity, design approach, programming strategy and funding support, ensuring that the space had both a strong public voice and a clear cultural purpose. This work culminated in Fashion – The Image: African Photography in Focus, the centre’s first major public-facing exhibition programme, which activated the space through school visits, public talks, workshops, university engagements and opening events — helping establish the centre as a dynamic new platform for photography, education and contemporary African visual culture.

1.1

Selected Work

Decorex & 100% Design Africa

2025

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Africa's largest design and decor platform, reimagined. As joint Executive Creative Directors of Decorex Africa and 100% Design Africa, Beheld has spent two editions reshaping the show into something genuinely continental - introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, and building a Future Talks programme that brought some of the world's most important design voices to an African stage. For the first time, the show named Designers of the Year from the continent itself: Reform Studio from Cairo, and Charles O Job from Nigeria. A small but significant marker of how far the frame of reference has shifted.

View project

Roger Ballen Centre

2026

  • A person runs inside a dimly lit, textured cave with sandy ground and large rock formations. The atmosphere is adventurous and mysterious.
  • Three people running in motion blur; one wears an orange jacket, others in blue. They convey speed and focus against a blurred forest background.
  • A person in a gray jacket zips up, standing confidently in a dense forest. Tall trees surround them, creating a serene and adventurous mood.
  • A person stands confidently on moss-covered rocks in a dimly lit cave, touching the rocky ceiling, conveying a sense of adventure and exploration.
  • Three people jog energetically through a lush, green forest. One wears orange, another in a gray jacket, and the last in black, conveying determination and focus.
  • Rocky cliffside covered in moss and surrounded by sparse trees, with a textured stone formation in the foreground under overcast skies. Earthy tones.
  • Blurred motion image of a person running in a forest, wearing a brown shirt and shorts. The dynamic scene conveys energy and speed.
  • A person in motion, wearing a brown shirt and white shorts, jogs through a blurred forest path. The scene conveys speed and energy.

Institution Building

For the Roger Ballen Centre for Photography, we helped bring a brand-new cultural institution to life from the ground up. Our role included consulting on the centre’s positioning, brand identity, design approach, programming strategy and funding support, ensuring that the space had both a strong public voice and a clear cultural purpose. This work culminated in Fashion – The Image: African Photography in Focus, the centre’s first major public-facing exhibition programme, which activated the space through school visits, public talks, workshops, university engagements and opening events — helping establish the centre as a dynamic new platform for photography, education and contemporary African visual culture.

View project

1.1

Selected Work

Decorex & 100% Design Africa

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Africa's largest design and decor platform, reimagined. As joint Executive Creative Directors of Decorex Africa and 100% Design Africa, Beheld has spent two editions reshaping the show into something genuinely continental - introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, and building a Future Talks programme that brought some of the world's most important design voices to an African stage. For the first time, the show named Designers of the Year from the continent itself: Reform Studio from Cairo, and Charles O Job from Nigeria. A small but significant marker of how far the frame of reference has shifted.

Roger Ballen Centre

View project

  • A person runs inside a dimly lit, textured cave with sandy ground and large rock formations. The atmosphere is adventurous and mysterious.
  • Three people running in motion blur; one wears an orange jacket, others in blue. They convey speed and focus against a blurred forest background.
  • A person in a gray jacket zips up, standing confidently in a dense forest. Tall trees surround them, creating a serene and adventurous mood.
  • A person stands confidently on moss-covered rocks in a dimly lit cave, touching the rocky ceiling, conveying a sense of adventure and exploration.
  • Three people jog energetically through a lush, green forest. One wears orange, another in a gray jacket, and the last in black, conveying determination and focus.
  • Rocky cliffside covered in moss and surrounded by sparse trees, with a textured stone formation in the foreground under overcast skies. Earthy tones.
  • Blurred motion image of a person running in a forest, wearing a brown shirt and shorts. The dynamic scene conveys energy and speed.
  • A person in motion, wearing a brown shirt and white shorts, jogs through a blurred forest path. The scene conveys speed and energy.

Institution Building

For the Roger Ballen Centre for Photography, we helped bring a brand-new cultural institution to life from the ground up. Our role included consulting on the centre’s positioning, brand identity, design approach, programming strategy and funding support, ensuring that the space had both a strong public voice and a clear cultural purpose. This work culminated in Fashion – The Image: African Photography in Focus, the centre’s first major public-facing exhibition programme, which activated the space through school visits, public talks, workshops, university engagements and opening events — helping establish the centre as a dynamic new platform for photography, education and contemporary African visual culture.